{
  "id": "marketing-analytics",
  "version": 1,
  "title": "Marketing metrics and analytics tools",
  "tags": ["marketing-analytics", "vendor-names", "abbreviations"],
  "languages": ["en", "ru"],
  "license": "CC0-1.0",
  "source": "hand-picked well-known marketing metrics and ad, CRM and analytics tool names; aka spellings are real stt (whisper large-v3-turbo) misrenders of macOS say voices Samantha (en) and Milena (ru) reading each term in a sentence, reviewed by hand",
  "terms": [
    {"id": "roas", "term": "ROAS", "note": "return on ad spend"},
    {"id": "cac", "term": "CAC", "note": "customer acquisition cost"},
    {"id": "ctr", "term": "CTR", "note": "click-through rate"},
    {"id": "arpu", "term": "ARPU", "note": "average revenue per user"},
    {"id": "mrr", "term": "MRR", "aka": ["МРР"], "note": "monthly recurring revenue"},
    {"id": "arr", "term": "ARR", "note": "annual recurring revenue"},
    {"id": "dau", "term": "DAU", "note": "daily active users"},
    {"id": "romi", "term": "ROMI", "aka": ["Роуми"], "note": "return on marketing investment"},
    {"id": "nps", "term": "NPS", "aka": ["RNPS"], "note": "Net Promoter Score"},
    {"id": "cpl", "term": "CPL", "aka": ["RCPL"], "note": "cost per lead"},
    {"id": "serp", "term": "SERP", "note": "search engine results page"},
    {"id": "k-factor", "term": "K-factor", "aka": ["K factor"], "note": "viral coefficient of a referral loop"},
    {"id": "mixpanel", "term": "Mixpanel", "aka": ["микс панел", "микс панели"], "note": "product analytics service"},
    {"id": "posthog", "term": "PostHog", "aka": ["поуст хаку"], "note": "open source product analytics"},
    {"id": "amplitude", "term": "Amplitude", "note": "product analytics service"},
    {"id": "hubspot", "term": "HubSpot", "aka": ["Габспод", "хабспоте"], "note": "CRM and marketing automation platform"},
    {"id": "looker-studio", "term": "Looker Studio", "aka": ["Лукер Студио"], "note": "Google dashboard and reporting tool"},
    {"id": "semrush", "term": "Semrush", "aka": ["SEMrush", "Сэмэш"], "note": "SEO and keyword research tool"},
    {"id": "ahrefs", "term": "Ahrefs", "aka": ["EREFS"], "note": "SEO backlink analysis tool"},
    {"id": "appsflyer", "term": "AppsFlyer", "aka": ["AppsFlear"], "note": "mobile install attribution service"},
    {"id": "klaviyo", "term": "Klaviyo", "aka": ["Clay VIO"], "note": "ecommerce email marketing platform"},
    {"id": "marketo", "term": "Marketo", "aka": ["Marquito"], "note": "Adobe marketing automation platform"},
    {"id": "matomo", "term": "Matomo", "aka": ["Matamo"], "note": "open source web analytics"},
    {"id": "fivetran", "term": "Fivetran", "aka": ["Fivotran"], "note": "data pipeline service"},
    {"id": "mailchimp", "term": "Mailchimp", "aka": ["MailChimp"], "note": "email newsletter service"},
    {"id": "similarweb", "term": "Similarweb", "aka": ["SimilarWeb"], "note": "website traffic estimation service"},
    {"id": "lookalike", "term": "lookalike", "aka": ["Лукэллайк"], "note": "ad audience similar to existing customers"},
    {"id": "braze", "term": "Braze", "note": "customer engagement and push messaging platform"},
    {"id": "brevo", "term": "Brevo", "note": "email marketing service formerly Sendinblue"},
    {"id": "tiktok-ads", "term": "TikTok Ads", "note": "TikTok advertising platform"},
    {"id": "cro", "term": "CRO", "note": "conversion rate optimization"},
    {"id": "smm", "term": "SMM", "note": "social media marketing"},
    {"id": "yandex-metrika", "term": "Яндекс Метрика", "aka": ["Яндекс.Метрика"], "note": "Yandex web analytics service"},
    {"id": "yandex-direct", "term": "Яндекс Директ", "aka": ["Яндекс.Директ"], "note": "Yandex search advertising platform"},
    {"id": "wordstat", "term": "Wordstat", "aka": ["Вардстате"], "note": "Yandex keyword frequency tool"},
    {"id": "unisender", "term": "Unisender", "aka": ["Unicinder"], "note": "Russian email marketing service"},
    {"id": "sendpulse", "term": "SendPulse", "aka": ["Сент-Пауз"], "note": "email and push marketing service"},
    {"id": "roistat", "term": "Roistat", "aka": ["Ройстед"], "note": "Russian end-to-end marketing analytics service"},
    {"id": "calltouch", "term": "Calltouch", "aka": ["Кэлтауч"], "note": "Russian call tracking service"},
    {"id": "comagic", "term": "CoMagic", "aka": ["Call Magic"], "note": "Russian call tracking service"},
    {"id": "mytarget", "term": "myTarget", "aka": ["MyTRGit"], "note": "VK advertising platform"},
    {"id": "amocrm", "term": "amoCRM", "aka": ["двум окром"], "note": "CRM for sales teams"},
    {"id": "bitrix24", "term": "Битрикс24", "aka": ["Bittrex24"], "note": "Bitrix24 CRM and collaboration suite"},
    {"id": "tgstat", "term": "TGStat", "aka": ["Ткстед"], "note": "Telegram channel analytics service"},
    {"id": "mpstats", "term": "MPStats", "aka": ["МПСТЭДС"], "note": "marketplace sales analytics service"},
    {"id": "mediascope", "term": "Mediascope", "aka": ["Медиаскаут"], "note": "Russian media audience measurement company"},
    {"id": "carrot-quest", "term": "Carrot quest", "aka": ["Carrot Quest"], "note": "customer messaging and chat service"},
    {"id": "lidgen", "term": "лидген", "aka": ["Литген"], "note": "lead generation"},
    {"id": "vk-reklama", "term": "VK Реклама", "note": "VK advertising platform"},
    {"id": "adriver", "term": "Adriver", "note": "Russian ad serving and measurement platform"},
    {"id": "utm", "term": "UTM", "note": "tracking parameters added to a URL"},
    {"id": "ga4", "term": "GA4", "note": "Google Analytics 4"},
    {"id": "google-tag-manager", "term": "Google Tag Manager", "note": "tag management system"},
    {"id": "cpm", "term": "CPM", "note": "cost per thousand impressions"},
    {"id": "cpa", "term": "CPA", "note": "cost per action or acquisition"},
    {"id": "cpc", "term": "CPC", "note": "cost per click"},
    {"id": "ltv", "term": "LTV", "note": "customer lifetime value"},
    {"id": "mql", "term": "MQL", "note": "marketing qualified lead"},
    {"id": "drr", "term": "ДРР", "note": "доля рекламных расходов: ad spend share of revenue"},
    {"id": "vebvizor", "term": "Вебвизор", "note": "Yandex Metrica session replay"}
  ]
}