Catalog / marketing-analytics
Marketing metrics and analytics tools
Install
stt dict install marketing-analytics
Or download marketing-analytics.json — the exact bytes of the catalog, SHA-256 03b3a9d42889696c….
The page never writes to your disk; stt does, after checking that hash.
- Id
marketing-analytics- Version
- 1
- Terms
- 60
- Languages
- English (en), Russian (ru)
- License
- CC0-1.0
- Source
- hand-picked well-known marketing metrics and ad, CRM and analytics tool names; aka spellings are real stt (whisper large-v3-turbo) misrenders of macOS say voices Samantha (en) and Milena (ru) reading each term in a sentence, reviewed by hand
- SHA-256
03b3a9d42889696c9e4a3abdd16605d6acc9bee6e81ba3ef6f647924e6cc55a6
Terms 60
Top to bottom is priority: stt feeds the first terms to the decoder as a hint. Misheard spellings are replaced as facts; anything else close to a term is only flagged.
| Term | Misheard as | Note |
|---|---|---|
| ROAS | return on ad spend | |
| CAC | customer acquisition cost | |
| CTR | click-through rate | |
| ARPU | average revenue per user | |
| MRR | МРР | monthly recurring revenue |
| ARR | annual recurring revenue | |
| DAU | daily active users | |
| ROMI | Роуми | return on marketing investment |
| NPS | RNPS | Net Promoter Score |
| CPL | RCPL | cost per lead |
| SERP | search engine results page | |
| K-factor | K factor | viral coefficient of a referral loop |
| Mixpanel | микс панелмикс панели | product analytics service |
| PostHog | поуст хаку | open source product analytics |
| Amplitude | product analytics service | |
| HubSpot | Габсподхабспоте | CRM and marketing automation platform |
| Looker Studio | Лукер Студио | Google dashboard and reporting tool |
| Semrush | SEMrushСэмэш | SEO and keyword research tool |
| Ahrefs | EREFS | SEO backlink analysis tool |
| AppsFlyer | AppsFlear | mobile install attribution service |
| Klaviyo | Clay VIO | ecommerce email marketing platform |
| Marketo | Marquito | Adobe marketing automation platform |
| Matomo | Matamo | open source web analytics |
| Fivetran | Fivotran | data pipeline service |
| Mailchimp | MailChimp | email newsletter service |
| Similarweb | SimilarWeb | website traffic estimation service |
| lookalike | Лукэллайк | ad audience similar to existing customers |
| Braze | customer engagement and push messaging platform | |
| Brevo | email marketing service formerly Sendinblue | |
| TikTok Ads | TikTok advertising platform | |
| CRO | conversion rate optimization | |
| SMM | social media marketing | |
| Яндекс Метрика | Яндекс.Метрика | Yandex web analytics service |
| Яндекс Директ | Яндекс.Директ | Yandex search advertising platform |
| Wordstat | Вардстате | Yandex keyword frequency tool |
| Unisender | Unicinder | Russian email marketing service |
| SendPulse | Сент-Пауз | email and push marketing service |
| Roistat | Ройстед | Russian end-to-end marketing analytics service |
| Calltouch | Кэлтауч | Russian call tracking service |
| CoMagic | Call Magic | Russian call tracking service |
| myTarget | MyTRGit | VK advertising platform |
| amoCRM | двум окром | CRM for sales teams |
| Битрикс24 | Bittrex24 | Bitrix24 CRM and collaboration suite |
| TGStat | Ткстед | Telegram channel analytics service |
| MPStats | МПСТЭДС | marketplace sales analytics service |
| Mediascope | Медиаскаут | Russian media audience measurement company |
| Carrot quest | Carrot Quest | customer messaging and chat service |
| лидген | Литген | lead generation |
| VK Реклама | VK advertising platform | |
| Adriver | Russian ad serving and measurement platform | |
| UTM | tracking parameters added to a URL | |
| GA4 | Google Analytics 4 | |
| Google Tag Manager | tag management system | |
| CPM | cost per thousand impressions | |
| CPA | cost per action or acquisition | |
| CPC | cost per click | |
| LTV | customer lifetime value | |
| MQL | marketing qualified lead | |
| ДРР | доля рекламных расходов: ad spend share of revenue | |
| Вебвизор | Yandex Metrica session replay |